At MAXX Floors™ , we believe in promoting transparency in construction. Our materials are LEED v4 compliant and our formulations surpass the flooring standards in flooring product assembly. All of this is part of our broader mission to make products that maximize durability and resiliency while leaving a minimal impact on the environment.
Ultra-Shield™ Scratch Resistant Coating
MAXX Floors™ Ultra-Shield which features a Ceramic Bead scratch resistant coating offers a high level of scratch resistance to protect your floor during it’s useful lifecycle.
MAXX Floors' Ultra-Shield scratch-resistant coating is applied to the exterior of the wear layer to provide maximum protection against the scratches, scuffs and dents that can result from spills, drops, or simply abrasions caused by foot traffic.
Ultra-Shield is a urethane finish containing tiny beads of ceramic to add durability and anti-slip properties to the wear layer. The proprietary method of combining microscopic ceramic beads with UV protection give the finish a hardness far superior to urethane alone and will help to preserve the vinyl flooring’s appearance for years to come. In addition to protecting against scratches and scrapes, the transparent coating also helps to safeguard vinyl flooring against stains and fading.
The hard-ceramic finish simplifies the maintenance associated with vinyl floors by removing the requirement to wax and polish them on a regular basis. Floors protected by Ultra-Shield need only be swept and mopped to return the flooring to a pristine condition.
MAXX Floors is so confident of Ultra-Shield’s coating's ability to protect and preserve vinyl flooring against wear and tear that it offers a Lifetime Warranty on any 20-mil wear layer product that it sells with Ultra-Shield.
Consumers seeking the affordability of durable vinyl flooring traditionally have not had the option of purchasing a product that also effectively replicates the texture and appearance of hardwood timber. MAXX Floors' Ultra-MAXX™ Texture now offers an embossed-in-register (EIR) finish that gives luxury vinyl tile the look and feel of hardwood floors at a fraction of their cost.
Previous generations of vinyl flooring were embossed with textures that didn't match the printed designs beneath—a subtle but telling shortcoming that prevented them from realistically simulating the wood grain of an actual timber floorboard. Ultra-MAXX™ Texture uses state-of-the-art EIR technology to perfectly align the textures embossed into the tile's wear layer with those portrayed in the underlying print—e.g., knots, rings, and other character markings—giving the utmost realism to the product. Combined with the use of ultra-high-resolution photography to depict the underlying wood pattern, the effect is to produce a vinyl tile that is virtually indistinguishable from wood flooring.
In addition to helping luxury vinyl tile to mimic the look and touch of a natural wood floor, Ultra-MAXXTM Texture provides a coarse grip underfoot to achieve maximum slip resistance. That makes it particularly well suited to high-traffic areas in the home—such as the kitchen and foyer—as well as busy commercial establishments, including restaurants, cafeterias, hospitals, and retail spaces.
Heavy foot traffic also means the potential for spills, scuffs, and exposure of flooring to damage from alcohol-based sanitizers. Ultra-MAXX™ Texture offers superior durability and wear resistance against these everyday hazards, as well as dents, water, scratches, and stains.
Ultra-MAXX™ Texture can be paired with luxury vinyl tiles carrying a wide range of wood grain patterns—from pine to walnut to rare or unavailable wood species—providing attractive, rugged, rustic, and easy-to-maintain flooring to match virtually any décor.